Consuming Kids

The video "Consuming Kids" made many important points about children-aimed marketing. One was that many products are connected to the kids. These items might be toys that the kids are buying themselves, backpacks that parents are buying for the kids, or a car that a parent is buying with the child in mind. Whatever the case may be, kids are often a factor in the choice of which product is chosen.
Another point is that youth marketing surrounds kids. The video mentions that more than 40 million kids go online every day. With an increase in technology, youth are constantly surrounded by advertisements and product messages. Texts, apps, advertisements, games, and more continuously spread product messages.
A third point made by the video is the lack of regulation of these messages. Since the FTC Improvement Act, the situation worsened. After regulation was denied, the new top ten selling toys were based on shows. With this came themed snacks, toys, clothes, bedspread, cups, and more. Some argue that these children are not able to think critically enough to understand the effect this is having. The video mentions that this effects the youth's "touchstones", making them feeling emotionally attached to products.