This weeks topic discussed companies using fear to sell their products. Advertisements instill a fear in the consumer that they did not have before, they intensify it, then they suggest their product to avoid that fear from occurring. This L'Oreal commercial presents their "anti-breakage" products to "fight dry an brittle hair". A woman with smooth and shiny hair is pictured, to show what a woman's hair is supposed to look like. This might make the consumer self conscious about their own hair, and nervous about what others will think if theirs is silky.
This second advertisement is for a home security system. It suggests that without home security, a person could break into your home at night without you knowing. In most cases it is probably not likely that a house would get broken into, but the ad makes the viewer nervous that it will happen to them.
The power that advertisements have on society is so undermined because people don't realize it's actually affecting them. It creates, most of the time, unnecessary fear so we, as consumers, are forced to buy certain products. Your example about smooth, shinny hair is a great example as it shows how woman should fear having dry brittle hair. In reality this isn't the most important thing in the world but the way the advertisement is portrayed it seems like it.
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